The short version
Rebooking is decided by friction, not by frames. The designers who get called again are the ones who make the director's day quieter.
What is really going on
A director is managing clients, timelines and three other vendors. Every question a designer answers themselves is a gift.
Predictability compounds: knowing a WIP will land Thursday at 4pm lets a director schedule the client call on Friday with confidence.
Ego costs money. A designer who defends a shot the client has already killed burns hours that belong to the next round.
How to handle it
Send a short kickoff summary restating the brief in your own words. Misalignment surfaces on day one instead of round three.
Deliver WIPs on schedule even when the work is unfinished — a rough animatic on time beats a polished one two days late.
Label versions clearly, deliver in the requested codec, and include the crops before they are asked for.
The takeaway
Great craft wins the first job. Low friction wins the next ten.
