The short version
Startups need speed and reuse. The workflow should be the smallest one that still protects quality.
What is really going on
Decisions are fast but volatile; the product may change during production.
Budgets are single-asset sized, so every build has to serve multiple channels.
There is rarely a producer, so the designer carries the process.
How to handle it
Compress pre-production to one style frame and one animatic, both approved in a single call.
Build modularly so a UI or feature change does not force a rebuild.
Deliver a source project the internal team can version themselves.
The takeaway
For startups, design the asset for change. It will change.
