How early should launch motion start?

Six to eight weeks before launch day for a full asset set, longer if CGI product builds are required.

How many cutdowns are typical?

Six to twelve, covering vertical, square and landscape at multiple durations.

Marketing

The asset set, timeline and sequencing that a product launch needs from motion design, from teaser to post-launch retention.

May 24, 2026 · 3 min read · Alan Ambran

A launch is not one film. It is a sequenced system of assets released against a dated moment.

Teasers build attention before the product is explained; explaining too early flattens the launch curve.

Launch day needs simultaneous coverage across web, social, press and sales enablement.

The post-launch weeks are where most conversion actually happens, and they are usually under-resourced.

Teaser: six seconds, no explanation, one distinctive visual signature.

Launch: hero film plus vertical cutdowns plus a homepage loop, all delivered before the embargo lifts.

Sustain: feature loops and social edits scheduled for the four weeks after launch day.

Budget the sustain phase at kickoff. Launch day is the start of the campaign, not the end.

How early should launch motion start?: Six to eight weeks before launch day for a full asset set, longer if CGI product builds are required.
How many cutdowns are typical?: Six to twelve, covering vertical, square and landscape at multiple durations.

Send the brief, the deadline and the budget range. You will get a scoped quote with a shot list within 48 hours.