The short version
People do not burn out from hard work. They burn out from unpredictable work with no visible end and no ownership.
What is really going on
Endless revision cycles remove the sense of completion that creative work depends on.
Constantly shifting priorities make every finished thing feel provisional.
Invisible work — versioning, exports, admin — is exhausting and rarely acknowledged.
How to handle it
Cap revision rounds contractually and defend the cap upward, not downward.
Protect focus blocks; motion work is destroyed by fragmented calendars.
Close projects deliberately with a short review, so people experience finishing.
The takeaway
Predictability is the most underrated wellbeing intervention available to a creative leader.
